426 Telecom Strategies & Trends Titles

Residential multiple play offers of selected WE incumbents: replacing standalone services soon?

Published: 2015-07-30

This article discusses the development of multiple play offers of selected Western European incumbents, namely Belgacom, KPN, Portugal Telecom, Swisscom and Telefonica between 1Q13 and 1Q15, as we have detected key trends in their offers during this period. We first present a short overview of their multiple play subscriptions and how these impacted their fixed-line and mobile segments. We then explore the general strategies employed by these operators, which contributed to the development of their multiple play offers. Finally, we try to answer the key question as to whether multiple play offers will eventually replace standalone services in the next few years.

Published: 2015-07-30

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