Mobile operators are tapping the potential of m-commerce as an additional revenue stream to augment their stagnating revenues from voice and SMS services. Different models (SMS and RFID/NFC) of m-commerce services have different revenue generation modes for the services. However, between the two, the NFC business model has more potential with the introduction of new services such as smart posters and other forms of mobile advertisements.
Japan and South Korea already pursuing cross-border NFC services
SMS still drives m-commerce in Southeast Asia
Collaboration among banks, manufacturers and mobile operators is key to expanding m-commerce