426 Telecom Strategies & Trends Titles

On-going digitisation of the content industry: opportunities and challenges

Published: 2010-01-20

This article focuses on the digitisation of the content delivery methods, i.e. content distributed online or on mobile devices, opposed to the traditional physical distribution channels. The content industry is indeed undergoing a major evolution thanks to the on-going digitisation of formats and distribution models. The digital (r)evolution has led to new services, consumption modes, business models and players, in particular telecom operators or over-the-top service providers such as YouTube. Yet, the content industry is also facing many issues: in particular new consumption habits such as listening to music on the go, digital piracy which has undermined traditional business models, entry of new market players such as Apple with iPod MP3 players or iTunes online marketplace, and the monetisation of digital content, which is still far from obvious.

Published: 2010-01-20

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