From foe to friend? Pay-TV operators capitalise on SVoD integration to manage customer churn and sustain revenue growth amidst COVID-19 lockdowns

Strategic Highlights
Published: 2020-06-25

As COVID-19 started to spread in 1Q20, quarantine measures were implemented to limit the spread of the virus. Western European pay-TV operators responded by offering additional or free accesses to different TV contents including sports channels and subscription video on demand (SVoD) services, etc. to its customers while in quarantine. During the period, major SVoD operators such as Netflix benefitted from the wides...

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