Aggressive marketing schemes help drive Bulgaria’s mobile MoU in 3Q18

Strategic Highlights
Published: 2019-02-22

Based on InfoCom’s Mobile Voice Traffic monitoring service, the Bulgarian mobile minutes of use (MoU) continued to grow by 9% YoY – closing 3Q18 with over 181 minutes of monthly use. The growth was mainly attributed to the local telco’s aggressive marketing of mobile services that include up to unlimited minutes of mobile calls and data allowance. InfoCom observed that this scheme managed to partly offset the advers...

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