Jordan’s mobile operators target specific industry verticals to derive growth amidst the threat of saturation

Strategic Highlights
Published: 2016-05-05

Amidst the negative effect of market saturation and high operational cost, we observed that Jordan’s mobile operators targeted specific industry verticals to address revenue growth, in particular focusing on the large sectors such as real estate and the government. The public sector is one of the largest employers in the country with more than 200 000 civil servants (excluding the military) as of 2015 and securing even...

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