InfoCom says IPTV reveals as customer-retention tool

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Published: 2011-03-11

Multi-play service bundling established as standard offer — Positive effects of bundling strategies now more apparent — TV bundle component works as retention tool rather than as business model driving fresh, substantial revenue streams.

Stuttgart, Germany — In advanced TV markets in Europe and North America, multi-play service bundling established as a standard offer to consumers. Most of players providing TV or telecom services offer multi-play bundles combining broadband, fixed and mobile telephony together with TV services. Though, so far, and several carriers state it, bundling acts more as a loss-mitigation and customer-retention tool rather than ...

InfoCom says MVNOs in Bulgaria, Hungary and Poland failed to challenge the existing MNOs


Published: 2011-03-03

MVNOs' share in Bulgaria, Hungary and Poland rather small - MVNOs unable to compete with MNOs in terms of pricing, service offering and quality - In Poland, MVNOs struggle with churn and high mobile termination rates - In Hungary, bundling of mobile with fixed, cable TV and Internet helped reduce churn.

Stuttgart, Germany - MVNOs in Bulgaria, Hungary and Poland have failed to challenge the existing MNOs so far. In these countries, MVNOs market share remained below 4% (3Q10) compared to the 10% achieved by MVNOs in some countries in Western Europe. In Poland, for instance, after more than 6 years of operations, the combined market share of all 13 active MVNOs is barely above 1%. This failure is attributed to the inability...

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