213 News Room Titles
Archive    

Some Eastern European telcos push for high-speed broadband services as social measures against COVID-19 take effect

Strategic Highlights
Published: 2020-05-01

Some fixed broadband providers in Eastern Europe managed to sustain subscriber growth amidst the social measures against COVID-19 towards the end of 1Q20. In line with the implementation of new social arrangements in most markets (e.g. distance working, online learning), some operators actively pushed for their high-speed broadband services through discount offers. For instance, Orange Polska offered a PLN 5 discount on the monthly fees of its fibre-based plans, Love (quad-play), and triple-play Internet + TV + direct line services. These offers highlight up to 1 Gbit/s download speeds and targets customers still subscribing to its ADSL-services. InfoCom noted that the operator already ceased offering add-on services previously available to customers of ADSL – a move to gradually push its customers towards other tariffs (e.g. VDSL, FTTH). Meanwhile, Digi Romania started to offer a 50% discount to its existing customers who wish to subscribe to higher-end packages.

As partly driven by these schemes, both operators saw significant growths in their FTTP subscriptions (Orange Polska: 41% YoY, DIGI Romania: 13% YoY) – thus pushing up the total fixed broadband subscribers in their respective markets by ~4.5% YoY (Poland: 5.2% YoY, Romania: 3.6% YoY). Poland and Romania are part of InfoCom's Quarterly Fixed Broadband report on Eastern Europe, with 6.4m and 4.9m subscribers, respectively. As per the monitoring, there were more than 56m fixed broadband subscribers in the region – 66.3% of which are via FTTP typology (largely contributed by Russia).

CLICK HERE TO FIND OUT MORE INFORMATION ABOUT THIS REPORT.

Published: 2020-05-01





  • About Us

  • News Room

  • TS&T

  • Partner Events

  • Contact Us

  • Inquire Now

  • SEEQ SIGN IN