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In the SMEs market, cloud-based security features are offered as value-added to FTTx and other top-tiered/high revenue-generation broadband offers (e.g. FTTC/VDSL)

ad hoc study
Published: 2015-01-25

Most of carriers, independently from size and country, bundle basic security options for SMEs with a broadband access as a standard feature of the offer or as an add-on service, sometimes free of charge. Security features consist, at least, of anti-virus, anti-spam and firewall protection and are, generally, also available as standalone to non-subscribers.

About a third of carriers worldwide offer security solutions on a standalone basis only. These may include PC or Internet security software, cloud-based solutions — for instance, cloud-based Unified Threat Management, Security-as-a-Service — and managed security services. Only about 10% of operators worldwide do not offer any security solution, either standalone or bundled.

The tendency to bundle basic security options is strong in the Americas, particularly in key economic markets such as Canada and the US but also in emerging markets such as Argentina, Brazil, Colombia, Mexico and Uruguay: in these countries the incumbents and al least the main alternative operator offer basic security options for SMEs, bundled with a broadband access. The same strategy is followed by carriers in Eastern and Western Europe. In the Asia Pacific region, on the contrary, the trend is leaning towards standalone security offers. In some markets in Southeast Asia, operators also do not offer any standalone security solution and rather direct customers to other kind of providers, for instance IT companies. In the Middle East, the marketplace is more differentiated, with some incumbents, for instance STC in Saudi Arabia and Etisalat in the United Arab Emirates (UAE), offering bundled security options, while the main alternative carriers provide standalone offers only.

The most common security solution adopted by SME customers worldwide is software-based with basic features based on software of ESET, F-Secure, McAfee, Symantec and Trend Micro. F-Secure and McAfee are, by far, the most popular choices with McAfee being dominant in North America and Latin America, while F-Secure has a stronger foothold among providers in the Asia Pacific, Eastern Europe and Western Europe.

Published: 2015-01-25

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