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Austria and Poland lead among large EU markets in terms of mobile broadband growth. Here’s why.

Strategic Highlights
Published: 2018-04-18

As of end-4Q17, mobile broadband subscriptions in the EU 28 + Norway and Switzerland grew steadily by 1% YoY – ending the period with 51m subscriptions. Among the large markets covered, both Austria and Poland registered the highest customer growths mainly propelled by the popularity of mobile data plans with generous data allowances offered by most operators. For instance, T-Mobile Austria started to offer additional 40 GB of data allowance exclusive to new tele.ring customers of PASST! tariffs – valid for one-year use in Austria and takes effect after the monthly included data volume is used up. Meanwhile in Poland, Orange Polska came out with up to 20 GB of data allowance for a discounted price of around PLN 50 (around EUR 12) per month – which includes unlimited domestic calls and SMS/MMS, as well as roaming within the EU countries. Note that the discounted offer is exclusive only to Orange’s existing customers, and new subscribers can avail the same offer for around PLN 70 per month (around EUR 18)).

In the other monitored markets, InfoCom observed some operators who came out with new mobile broadband offers featuring significant data allowances. For instance, Three UK offers its new 100 GB SIM-only plan with 100 GB data allowance with unlimited calls and SMS/MMS for GBP 27 (around EUR 31) per month - the highest tiered offer of the operator under its “Advanced” tariffs. While just recently, TDC through its YouSee consumer division in Denmark, launched its 1 000 GB mobile broadband package for DKK 499 (around EUR 67) per month – inclusive of a modem, mobile signal enhancer, and an anti-virus package. The said offer was the highest mobile data allowance we have noted so far in the region.

Published: 2018-04-18

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