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Africa’s Largest eCommerce & Fintech Show Returns to Cape Town

Press Release
Published: 2017-01-08

Africa’s leading eCommerce & Fintech event, brings together a diverse array of key decision makers in online retail, payments, customer insight and logistics businesses operating across Africa. Now in its third year, the eCommerce MoneyAfrica Confex returns to the Cape Town International Convention Centre from 22nd – 23rd February 2017.

With eCommerce forecasted to grow to over $75billion in revenue by 2025 (McKinsey), a fundamental driver is mobile connectivity enabling customer access. The two-day eCommerce MoneyAfrica Confex is dedicated to uncovering the latest consumer trends, buying patterns and the newest technologies and payment solutions supporting Africa’s burgeoning market.

“A key area of growth for African eCommerce is centred around two main themes: Global Readiness and Expansion. These two related, yet very dissimilar factors, are mandatory to perfect one’s business and succeed in 2017,” says Chris Folayan, CEO, MallForAfrica, Nigeria.

Following the success of the second eCommerce Africa Confex in 2016 where more than 800 attendees came from all over Africa: Nigeria, Ghana, Kenya, Tanzania, South Africa, Mozambique, Lesotho, Botswana, Namibia and Zimbabwe. The eCommerce MoneyAfrica Confex will showcase over 75 industry speakers, and bring together the regions’ leading merchants, major retailers, brands, developers, designers, start-ups, Fintech and eCommerce experts. The event will welcome business owners, directors and CEOs as well as managers involved in marketing, merchandising, customer service, operations and supply chain management.

The event will feature, keynotes, panel discussions, technical demonstrations, networking opportunities, cocktail functions and an exhibition showcase; all hosted by industry leaders.

Terry Southam, Managing Director of Kinetic Events, the organisers of the eCommerce MoneyAfrica Confex adds, “this year’s event parallels the swift adoption of fintech products, improved customer knowledge and fulfillment; key areas driving the growth of eCommerce on the continent.”

Leading the extensive speaker line-up are the following:

Vincent Hoogduijn, CEO, eCommerce, Media24, who along with our opening plenary panel, will examine the current state of eCommerce in Africa with a focus on the impact of flash sales, customer retention and leveraging technology and data.

Manuel Koser, Managing Director, Silvertree Capital, will lead a panel discussion looking at investment opportunities for Fintech products, discuss the investment landscape and give advice on how to position your business to attract funding.

Marek Zmyslowski, CEO, HotelOga and Chris Folayan, CEO, MallForAfrica, will provide insight into the continent’s fastest growing eCommerce markets in West Africa. Their expertise will cover local buying habits and overcoming cross-border eCommerce barriers.

This year the agenda will focus on several key themes:capitalising on Africa’s eCommerce potential, developing a cashless society, consumer experience in the age of digital disruption, money without borders, consumer engagement and building loyalty, cross-border eCommerce, fulfilment and logistics, mobile payments and wallets, start-up success stories, securing funding for your business, and the future of omnichannel retail.

Platinum Sponsors include:

·Visa Checkout
Keynote Speaker: Geraldine Mitchley, Senior Director Emerging Payments & Innovation – Sub-Saharan Africa, VISA

· PayPal/FNB (co-sponsors)
Keynote Speaker: Efi Dahan, General Manager Africa and Israel, PayPal

· C1X
Keynote Speaker: Rammohan Sundaram, Managing Director & Senior Vice President, APMEA C1X Inc
Panel Speaker: Mukundu Kumaran, Founder and Chief Executive Officer, C1X Inc.

Gold Sponsors include:
· Oracle Marketing Cloud
Keynote Speaker: Gopesh Raichura, Data Evangelist, Oracle Marketing Cloud

· Criteo
Plenary Panel Speaker: Dirk Henke, Managing Director – MENA, Criteo

· One World
Panel Speaker: Atul Bhakta, Managing Director, OneWorld

Rewards Partner:
· eBucks
Keynote Speaker: Johan Moolman, CEO, eBucks Rewards

Other sponsors include: dpd Laser, What3words, TransferTo, Forrester

Exhibitors include: CourierIT, Nedbank, WooCommerce, Ram, True ERP, Tradelink, Setcom and many more.

For more information about the eCommerce Africa Confex please contact:
+27 (0) 21 180 4700
2nd Floor, Dean Street Arcade Dean Street, Newlands, Cape Town


Kinetic is an international conference and exhibition company established as a key strategic information provider to the IT and Telecoms sector, our mission is to equip senior management executives with knowledge, market intelligence and viable commercial opportunities.

Published: 2017-01-08

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