MNOs explore location–based mobile advertising services

Published: 2013-02-25

Insight

This article is the second issue on location-based services (LBS), after one published in November 2012 on LBS navigation, and zooms in on MNO-initiated location-based mobile advertising (LBMA) services.

Mobile advertising is one of the potential application of location-based services. LBMA services utilise location-tracking technologies to deliver targeted and localised advertisements...

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Moving into a new battleground: ICT companies gearing up for patent war

Published: 2013-02-08

Insight

Patent litigation among ICT companies is not new but it is one of the cards that companies with relatively deep pockets like to play,especially when competition gets tougher. It has been one of the strategies although "companies would understandably not admit it" to at least cripple the competition by, for instance, asking the trade commission or court to ban sales of product where the ...

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