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Original content is king? - Pay TV players explore opportunity in originally produced content

Published: 2017-09-06

The article discusses the traditional pay TV players’ (CaTV, IPTV and satellite TV) original content production strategies. The article tackles the drivers and motivations of traditional pay TV players to venture into original content creation, the trends observed and how pay TV players realise production of own content. For the purpose of this article, original content production means that pay TV players are not only involved in the distribution (i.e. providing platform, selling or marketing) of the content – thus, not merely aggregating videos or programmes – but also in the creation of such content via financing the production, partnering with content producers / broadcasters, etc. The main focus of the article is video content.

Published: 2017-09-06



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