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Mobile use among business customers in the Philippines: voice calls and mobile data as primary modes of communication

Published: 2017-01-27

As far as usage is concerned, looking into the next two to three years, we foresee that, unlike in the consumer segment, the use of mobile voice calls will continue to be high among business customers as the primary mode of communication. This will be followed by the more frequent use of mobile data services in particular for use of over-the-top messaging applications such as Viber and WhatsApp, at the expense of SMS use. The purchase drivers thus will likely be on the voice call tariffs and mobile data plans offered. Even for micro enterprises, we see a possibility of increase in the use of mobile data services, though primarily for low bandwidth services such as e-mail and messaging.

Published: 2017-01-27



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