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Nigerian mobile market: young, growing but challenging

Published: 2016-07-07

This article discusses the development of Nigeria’s mobile market between 2010 and 2015. The first part of the article presents a short socio-economic landscape followed by a discussion of the country’s mobile market, highlighting the different market players and key mobile subscription characteristics. We then identified the current market opportunities and challenges in the market, with emphasis on recent regulations such as SIM card regulation and the expansion of mobile Internet usage. Finally, we provide a segment outlook for the next few years.

Published: 2016-07-07



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