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Much ado about Netflix: reality versus hype – a look into the Western European SVoD market

Published: 2015-09-11

The article tackles how traditional pay TV players (CaTV, IPTV and satellite TV) are responding to the entry of SVoD (subscription video on demand), most especially Netflix. The focus is Western European countries where Netflix has already launched their SVoD service.For the purpose of this article, SVoD refers to a subscription-based model where unlimited content available can be watched for a fixed monthly fee. The discussion excludes providers offering only TVoD (TV on Demand) or transactional video on demand where content is rented or bought without any fixed monthly subscription involved.

Published: 2015-09-11



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