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Carriers becoming more active in the German cloud storage market

Published: 2014-11-20

This article looks at the carriers’ role in the German cloud storage market. Based on a sample of 62 companies and on discussions with selected carriers, we identified four different types of storage offers provided in the market. This article describes the characteristics of each type, in particular the targeted segments, marketed product features and pricing models. Furthermore, we give an overview of the storage portfolios of international and national carriers, regional carriers as well as other providers (e.g. VoIP) and analyze their main competitive drawbacks and advantages. The article focuses on “pure” cloud storage solutions, i.e. the availability of storage space is a main part of the solution and, for instance, not computing power.

Published: 2014-11-20



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