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Vietnam's mobile market: ready to open doors for new growth possibilities?

Published: 2014-04-22

Vietnam's status as one of the key emerging Asian economies hinges on its consistently higher GDP growth rates than some other developing markets – triggered mainly by the country's inclusion in the World Trade Organisation in 2007 and the government's continuous adoption of reforms, otherwise known as the Doi Moi policies, towards creating a socialist-oriented market economy. One of the industries that benefit from the country's economic growth is the telecommunications sector, specifically the mobile market which experienced a relatively high mobile subscription growth rate, of 20% between end-2007 and end-2013, compared to other developing markets of a similar size such as the Philippines (+12%) or Thailand (+9%). However, despite the growth achieved, Vietnam's mobile market is facing tight regulatory measures imposed on mobile operators and a fiercely competitive market environment among state-run mobile players. In this article, we examine Vietnam's mobile market landscape in light of recent developments, i.e. from 2011 to 2013, where various regulatory measures were implemented, and mergers & acquisitions were observed to clean up and consolidate the market and prepare the sector for new growth possibilities. At the end of the article, we outline some key challenges and opportunities in the market in the next few years in light of the identified trends and developments.

Published: 2014-04-22



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