Around the world smartphone sales and usage have been grabbing the spotlight on communications technology news. The proliferation of smartphones increases the pressure on mobile network operators (MNOs) to focus on services that compliment smartphone usage. Consequently, although mobile voice remains the foundation of most mobile operators, it is data/Internet, driven by the popularity of smart devices and mobile applications, which is having the most significant impact on the communications market at the moment.
However, it is important to bear in mind that basic communication services are still the main reason why people use mobile phones. Mobile voice services still generate the largest share of MNO service revenues around the world. It is thus estimated that around 66.2% of Europe’s mobile revenues came from voice services in 2012 and these will continue to be above the 50% mark beyond the next five years.
While European mobile voice revenue share continue to fall, mobile voice traffic grew by around 5% from 2008 to 2012 and is expected to continue growing albeit at a slower rate of roughly 2% until 2017. Growth in European mobile voice traffic was pushed upward in particular by international calls which increased by a CAAGR of more than 9% from 2008 to 2012 and by mobile-to-mobile calls which grew by a CAAGR of more than 6% in the same period.