We expect only moderate market share changes whereby leaders, in particular incumbents, should continue on losing some market share to competitors. It is also expected that mobile operators will continue to focus on acquiring postpaid subscribers because these customers, bound by their contracts, are more loyal, and in addition often yield a higher margin.
Mobile penetration still increasing, but more slowly than before
Mobile operators market share: market leaders losing share but remaining dominant
Breadth of prepaid offers a driver for overall pen- etration but share of prepaid now decreasing
Outlook: penetration to slow down with market leaders continuing on losing somewhat to competitors