In the past years, the pay-TV environment has been increasingly becoming more dynamic as players struggle to remain afloat amidst competition against direct rivals and other players offering alternative pay-TV services. The emergence of IPTV, initially about 5 years ago, has definitely created a stir in the pay-TV world that pushed other players to revamp their offers and services. Some CaTV operators in Europe have thus consolidated in order to survive. This was also true for a few satellite TV players but consolidation is not as widespread in the satellite TV market as in the CaTV sector. The need to enter into M&As can be attributed to the fact that CaTV, in advanced markets in Europe, has already been experiencing a decelerated growth in terms of subscriptions while satellite TV still continues to gain subscribers at a relatively steady pace. CaTV subscriptions in Europe posted a minimal growth of 0.7% year-on-year from 2007 to 2008 while satellite TV customer base increased by 5.5% during the same period.
This article identifies and highlights strategies of significant satellite TV operators and discuss current satellite TV environment in Europe for both Western and Eastern Europe.