Telecom Strategies & Trends

Telecom Strategies & Trends / Prepaid and

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Prepaid and Postpaid

Published: 2009-03-04

Most of the main mobile operators world-wide have been offering prepaid price plans for customers, as an alternative to the traditional postpaid (contract with monthly subscription) plans. This article will discuss how prepaid services present diverse market arrangements and trends, according to different marketing strategies adopted by operators, as well as country culture and customer behaviour.

Published: 2009-03-04



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