Note: Figures for ARPU and SMS traffic are as reported by the operators and may thus differ from modelled ARPU figures found in Teleseeq. In addition, in this article Western Europe includes the 15 countries mentioned, i.e. excludes some of the smaller countries such as Iceland, Luxemburg or else Cyprus.
At end-2007, mobile penetration rates reached over 100% in many countries in Western Europe, except for instance in Belgium or France. In this region, the total subscriber base increased by 8.8% year-on-year to 458.8 million, of which 16.9% were 3G subscribers. The 3G subscriber base almost doubled in one year. This article aims at giving an overview of the mobile spending and weighing the share of non-voice services, in particular SMS, in Western Europe in 2007.