Much ado about Netflix: reality vs. hype in Western European setting

ad hoc study
Published: 2015-09-16

Netflix’s success in the US market has sown fear among the legacy pay TV players worldwide and quickly turned into hype. This fear is not entirely unfounded as Netflix and other SVoD services have been creating such havoc in the US markets, accelerating the decline in satellite and CaTV customer bases. In retrospect, Netflix’s hype so far outweighs any real threat in Western Europe but the mere presence of the service tog...

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