WE incumbents’ public sector product marketing strategies

ad hoc study
Published: 2015-02-25

While competition in traditional telecommunication markets further increases, incumbents must look for new opportunities to expand their business. Developing new specialised ICT solutions for customers with specific needs has thus become a main focus. In this respect public sector is of particular importance. Hence this article examines Western European incumbents’ activities in terms of product marketing strategy related...

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