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Everything Everywhere highlights mobile postpaid growth despite dwindling prepaid subscriptions

Quarterly Mobile Monitoring Service
Published: 2014-02-03

In the United Kingdom, Everything Everywhere’s (EE) prepaid subscription base dwindled to nearly 11m in 3Q13 - a 14.3% decline from the same period in 2012. This reflects the operator’s existing strategy on focusing on its higher-value postpaid services, which includes encouraging prepaid users to migrate via new 4G/LTE postpaid plans. As of 3Q13, the operator reported 14.1m postpaid subscribers – an increase of 5.7% YoY.

EE’s strategy can be seen as a response to an industry-wide trend across the UK of customer migration to postpaid offers to mitigate ARPU and mobile revenue erosion brought about by the popularity of highly discounted subscription offers and handset subsidies. EE’s emphasis on the postpaid segment positively impacts the operator’s mobile service revenue in 3Q13, as it experienced about 3% YoY growth to EUR 1.8bn despite its declining prepaid market.

Published: 2014-02-03





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